Marketing Management
MARKETING MANAGEMENT RESUME Lecturer : Bambang Purnomo, S.E., M.M. Compiled by : Cherly Rhesfinola C1B021135 R-008 (International Class) MANAGEMENT DEPARTMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF JAMBI 2022 ----------------------------------------------------------------------------------------------------------- 1 st Meeting Marketing Management A. Developing Strategy & Marketing Plan 1. Business Organization Structure 2. Definition of Marketing and Marketing Management Philip Kotler defines Marketing is the human activity directed at satisfying human needs and wants through an exchange process. And the definition of marketing management is the process of planning and executing the con...