Cherly Rhesfinola

  MARKETING MANAGEMENT  ASSIGMENT Lecturer : Bambang Purnomo, S.E., M.M.  Compiled by : Cherly Rhesfinola C1B021135 R-008 MANAGEMENT DEPARTMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF JAMBI 2022 ASSIGNMENT Explanation and samples of :     1. Collecting Marketing Information.     2. Scaning Marketing Environment in Business.     3. Doing a Marketing Research.     4. Marketing Forecast. ---------------------------------------------------------------------------------------------------------------------------------- 1. Collecting Marketing Information. To carry out the responsibilities of analysis, planning, implementation, and control, marketing managers need a Marketing Information System (MIS).  The role of MIS is to assess the need for the required information, and distribute that information in a timely manner. Every firm must organize and distribute a continuous flow of information to its marketing mana...